Friday, June 25, 2004
Broadcast industry circling the drain
Broadcast as we know it is circling the drain. More capable, more powerful Internet access will amplify that sucking sound. And Internet innovations -- such as RSS -- will add layers of value to whatever this new-casting becomes.
Doc Searls and Jeff Jarvis have been having a visionary dialog (blogalog?) about how post-broadcast TV and radio will look.
Doc says that radio & tv stations should
Doc has more to say here, and Jarvis takes it to the next level here.
[A version of this was originally posted to Wireless Unleashed on 6/21/04 -- David I]
Doc Searls and Jeff Jarvis have been having a visionary dialog (blogalog?) about how post-broadcast TV and radio will look.
Doc says that radio & tv stations should
send out RSS notifications with every single program they put on. Hell, every advertisement too. Might even create some demand for appropriate messages. RSS can be really, really huge for the industry. It might make the damn industry not only interactive, but accountable. Meaning, for example, you can count, and account for, your listeners. If you're an NPR station, maybe you can get the listeners to buy the "content" that only 10% are paying for right now.
Doc has more to say here, and Jarvis takes it to the next level here.
[A version of this was originally posted to Wireless Unleashed on 6/21/04 -- David I]
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