Wednesday, May 11, 2005
Push Pollster Fired!
The Independent, a Lafayette Louisiana weekly, has fired perpetrator of push polling lie planter Verne Kennedy of Market Research Insight (MRI) of Pensacola, Florida. According to this MRI blurb,
According to this Independent editorial, the sleezebags at MRI
MRI's people are different. They have a certain energy, a noticeable enthusiasm for what they do.Indeed. Not a word about push polling on the MRI web site.
According to this Independent editorial, the sleezebags at MRI
had been doing research for us, polling consumer attitudes and behavior in the market area for our Acadiana Consumer Confidence Index editorial section . . . But once we learned that Kennedy and MRI were responsible for conducting last week’s anti-LUS fiber “push” poll to area residents, we immediately severed our relationship with him. Engaging in the sleazy business of push polling is a bridge too far for us."The editorial continued
When negative political advertising runs on TV, as disgusting as it often is, campaign finance laws require disclosure of the source of the ad, and we can measure the disinformation with the credibility of the opposing candidate or camp. Push polling tries to deny us, as voters, the ability to connect the dots between the lie and those who benefit from its telling. It should have no place in Lafayette.Good for the Independent. Good for Lafayette.
Technorati Tags: FTTH, LafayetteLA, MRI, Press, MarketResearchInsight, VerneKennedy
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