Friday, October 27, 2006
A Hint for Sprint
Sprint lost 188,000 customers on annual plans in Q3. It's Average Revenue per user dropped 5.5%. Analysts blame Sprint's handling of Nextel customers, but my experience holds a different story.
I was a high-value Sprint customer for eight years, but I switched carriers when I lost my phone. I was shocked to find that store-front Sprint dealers were not authorized to give me a good deal on a replacement phone. I was dismayed that Sprint Customer Service didn't offer to fedex me a free or cheap phone overnight.
I wonder how many people lose their phone each year, or take it for an unintentional swim, or otherwise wreck their handphone. I betcha it's a major cause of churn.
I was a high-value Sprint customer for eight years, but I switched carriers when I lost my phone. I was shocked to find that store-front Sprint dealers were not authorized to give me a good deal on a replacement phone. I was dismayed that Sprint Customer Service didn't offer to fedex me a free or cheap phone overnight.
I wonder how many people lose their phone each year, or take it for an unintentional swim, or otherwise wreck their handphone. I betcha it's a major cause of churn.
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