Monday, April 30, 2007

 

Will ride sharing work this time?

My friend Robin Chase, who founded ZipCar, is at it again. Her new idea is to re-invent ride sharing via an on-line service she's named GoLoco.org. It's a social networking site for the laterally mobile. If it works as intended, it saves money, shares the fossil fuel use and CO2 pollution and makes friends all at the same time.

As somebody who has not ever joined a commercial social networking service, I'm probably not in the target demographic. And as an old hippie hitchhiker with enough miles on my thumb for a free first-class ticket, I'd sooner stand by the side of the road looking into drivers' eyes than ichat with second-degree pay-pals that might be going my way at 9:45 Monday the week after next. Nevertheless, I wish GoLoco every success. And my hat is off to Robin for being so anti-hyperindividualistically-wasteful; here's to doing well by doing good! I hope ride sharing works in the GoLoco incarnation.

If you'd like to find out more about GoLoco, the Boston Globe wrote it up last week, and Steve Levy did a piece on it in Newsweek.

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