Tuesday, January 08, 2008

 

Olds Magazine

The Battle of New Orleans was fought after the treaty ending the War of 1812 was signed, but now there's no excuse for not being up-to-the-minute.

Nevertheless, as David Weinberger was shocked, shocked, shocked to discover, Parade ran a cover story on Benazir Bhutto on January 6, 2008 that didn't even mention she has been assassinated on December 27, 2007. Parade's Web site apologizes.

Doc Searls coinage, "olds" (versus news), applies.

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Comments:
If you think there's "no excuse" for this, then I suspect you aren't at all familiar with the logistics of putting lots of ink on lots of paper.

The lead time necessary to reset a cover on something the circulation of Parade doesn't seem at all unreasonable to me...
 
Sorry Baylink, I disagree.

Newspapers put lots of ink on lots of paper and seem to get the story right -- and their lag is only a day or so. TV seems to have about the same time constant, see my posting about torture-tape-gate. Seems that a 24+ hour lag is more correlated with MSM than with paper and ink.

Parade's time lag is a week. Its kontent masquerades as news, but it is produced way too far in advance to cover anything that's not totally static.
 
Certainly, and it rarely pretends to be anything else.

That's sort of evidence for *my* side of this argument, David. :-)

You're holding them to the standards of "print news" when they're not; they're "print feature".

Print feature is allowed that much lead, and they will get burned by it occasionally.

*My* annoyance about the whole incident is the poor response they reportedly displayed with the website version; you don't *pull* it; you leave it there, and annotate it.
 
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