Monday, October 06, 2008
Internet connectivity: not optional
Tim Horan, of Oppenheimer Equity Research, in his "Daily Data Times" investment newsletter, writes:
Study Finds Internet Access Considered Non Discretionary in Weakening EconomyGood catch, Tim!
According to a study by Jupiter Research, conducted to see how a deteriorating economy would impact entertainment spending, ~33% of respondents would cut down on trips to the movies, 12% would cancel subscriptions to premium network programming (i.e. HBO, Showtime, etc.), but only 2% would cancel their Internet service to reduce costs. The study notes that Internet connectivity has essentially reached utility status, and also points out that a vast amount of rich media is now available over the web (Hulu is a good example).
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